The cause
Why this fundraiser matters
The Memory Makers Challenge is a nationwide fundraising competition bringing Rotary clubs, teams, and supporters together to help families affected by Alzheimer’s, dementia, and other neurological conditions. Funds raised support ADRAG and Music Mends Minds, advancing awareness, education, advocacy, caregiver support, and life-changing music programs. Participants can compete on the national leaderboard, earn recognition and awards, and qualify to win exciting prizes—all while making a meaningful difference.
Fundraising runs October 10–November 14, 2026, launching on World Mental Health Day. Join the online Memory Makers Live Event on November 14, 2026, from 4:30–6:00 PM Pacific, during National Alzheimer’s Disease Awareness Month in the U.S. Optional live trivia begins at 5:00 PM Pacific.
Fundraising beneficiaryAlzheimer's / Dementia Rotary Action Group and Music Mends Minds
ADRAG, the Alzheimer's Dementia Rotary Action Group is Rotary’s global action network mobilizing Rotarians, clubs, and partners to fight Alzheimer’s disease, advance awareness and research, and bring hope and support to people and families affected by dementia.
Donations to this campaign are received by this charity.
Additional beneficiaryMusic Mends Minds
Music Mends Minds is a nonprofit that strives to foster worldwide communities among afflicted individuals and their families, friends, volunteers, and caregivers, all of whom can thrive on socialization and music-making.
This charity is recognized as part of the cause.